John Mackey the CEO of Whole Foods. “I think the critics of capitalism have got it in this very small box – that it’s all about money, And yet, I haven’t found it be that way. I’ve known hundreds of entrepreneurs and with very few exceptions most of them did not start their businesses primarily to make money.”
Businesses are at their best when reaching for a higher purpose that ranges far beyond any simplistic notions of the profit motive or self-interest. There are organic businesses in Australia that don’t have a higher purpose they just won’t the scam and profit from consumers to make a quick buck. We need to look at the higher purpose instead on how to make money.