Great article. Applies to agriculture and human health as we are constantly bombarded with so called experts all willing to sell us a solution.
1. What is the source?
2. What is the agenda?
3. What kind of language does it use?
4. Does it involve testimonials?
5. Are there claims of exclusivity?
6. Is there mention of a conspiracy of any kind?
7. Does the claim involve multiple unassociated disorders?
8. Is there a money trail or a passionate belief involved?
9. Were real scientific processes involved?
10. Is there expertise?