Great to see Kate Mason in the paper and her positive message. Instead of forcing all farmers to be free range let the customer decide. Educate the customer on the benefits of your product and the difference with the competition and fake free range. Below are come quotes from Kate.
“Our biggest challenge is getting consumer respect and understanding for what we do as farmers,” Kate said.
“On paper consumers say they want ethical, free range, organic products but there is a lack of understanding that there are higher production costs involved.
“If they want free range eggs, they also need to be willing to pay for it.
“Every dollar they spend is a vote.
“So if people can buy their eggs cheaper, how am I supposed to continue doing what I’m doing if the consumer isn’t willing to pay for it?”
She said the only way egg producers, and farmers in general, could get ahead was to be on the front foot of innovation and she hopes to uncover some advanced egg production systems on her study tour.
“The big question is how are we going to educate people to respect their food in the future?” Kate said.